My Lords, it is a pleasure to follow my friend, the noble Baroness, Lady Grey-Thompson. Broadcasting is such a critical part of the sporting experience. For most people broadcast is the sporting experience. When Andy Murray was performing so fabulously on Centre Court at Wimbledon, I believe there were 15,000 seats available, yet millions could enjoy and experience that extraordinary event from the edge of their sofa. This is another area where the Bill is unfortunately silent when it comes to innovation. I believe there are solutions which can offer new paths forward to enable spectators to enjoy their favourite sport and these events through various media.

I will give two examples. I declare a previous interest in that I was deputy chair of Channel 4 Television at the time. When Emma Raducanu went all the way through to the final and won the US Open, we were able to do a deal at 24 hours’ notice with Amazon, which was the rights holder at the time, to have the US Open on Channel 4 free to air. But it is not free to air, as my noble friend Lord Hayward points out. It is a domestic UK broadcaster which was not a rights holder, but because of thinking differently, getting into discussions and a broader relationship with Amazon, it was able to secure those rights without in any sense cannibalising the rights that Amazon had paid for. A similar deal was done with England men’s cricket when it was in India that winter. I give just those two examples because they illustrate that there has to be flexibility and innovation in terms of both the deals that can potentially be done and the various media by which spectators are able to enjoy and support these tremendous events.